Why the DAMAC and Oracle Red Bull Racing partnership is a Game Changer for F1

Property investment | 21.02.2026 | Leanne Ruscoe

Formula 1 is no longer just a sport; it has become a high-performance global business ecosystem. In 2026, strategic alliances are more crucial than ever as the championship enters a transformative era marked by new engine regulations and sustainability requirements.

The statement of the DAMAC Oracle Red Bull Racing partnership positions the luxury developer from the UAE at the centre of this change. By aligning with Oracle Red Bull Racing, one of the most dominant teams in modern F1 history, DAMAC Properties is not just sponsoring a team; it is stepping into a global arena with over 1.5 billion viewers annually.

Key details of the partnership: What it means

The DAMAC Oracle Red Bull Racing partnership officially addresses DAMAC properties as an Official Team Partner in a multi-year agreement with Oracle Red Bull Racing. As a partner, DAMAC's branding will be clearly visible on the team's cars and race suits, including those worn by World Champion Max Verstappen, positioning the developer at the prime spotlight of F1.

Yet, this collaboration is not solely about logo placement. The partnership aims to offer immersive and high-value experiences, including exclusive trackside hospitality and luxurious co-branded activations that seamlessly connect the excitement of the race track with the sophisticated world of luxury real estate.

As a DAMAC F1 sponsor, the developer gains access to a global platform reaching over 1.5 billion viewers annually, elevating Dubai's architectural ambition to one of the most reputable stages in global sport.

The Strategic "Why": A pivot to 2026

Why now? The timing is perfect. Formula 1 is now very popular in the region, with big races in Abu Dhabi, Saudi Arabia, Bahrain and Qatar. The Middle East is now a crucial area for the spot's growth.

The Oracle Red Bull Racing 2026 partners are preparing for a major transformation in F1 history. New engine rules, improved use of sustainable fuels, and updated technical regulations will change the competition landscape. By entering the sport now, DAMAC Properties is aligning itself with a major transformation. Instead of waiting for things to settle, DAMAC is stepping up into a moment of change, much like Red Bull Racing, a team known for adapting quickly and staying ahead in the race.

This move also strengthens DAMAC's unique "First-factor". It is the first UAE developer to build such a variant and an internationally influential partnership portfolio. After making its presence in high fashion with brands like Roberto Cavalli and de GRISOGONO, and expanding into football partnerships, entering Formula 1 feels like the next leap.

What this means for fans and investors

Fans can expect a more complete luxury experience from this collaboration. DAMAC's physical spaces will reflect the high-energy world of Red Bull Racing, featuring themed lounges, simulator experiences, and exclusive viewing parties at their flagship properties.

Investors see DAMAC Properties' Red Bull Racing partnership as a sign of strong brand power. It highlights that DAMAC is now a global luxury brand, able to partner with a top team in modern motorsport, not just a regional developer. DAMAC's real estate appeal is enhanced by Dubai's global exposure and the alignment of Formula 1's speed, innovation, and precision with DAMAC's quality, ambition, and reliability.

Accelerating into a new era of real estate

The partnership between DAMAC Properties and Oracle Red Bull Racing is more than just a sponsorship; it is a powerful statement of ambition. As Formula 1 enters a transformative 2026 season, both brands are coming together to define a moment of global growth and innovation.

With Red Bull Racing adding new milestones and DAMAC reshaping international skylines, this collaboration brings together performance, precision and luxury into one of the future-driven visions.

Stay in touch for more updates on the 2026 F1 season, or explore with Benham and Reeves, DAMAC's latest luxury developments to experience comfortable living firsthand.