This project is developed by Binghatti, a leading Dubai-based developer known for bold architecture and iconic branded residences. The collaboration with Mercedes-Benz makes this one of the city’s most influential and ambitious branded real estate developments.

With its one-of-a-kind positioning, globally recognised brand association and prime Dubai location, Mercedes-Benz City is strategically placed within a luxurious segment, attracting both end-users looking for statement living and investors in search of unique branded assets.

This is the world's first fully integrated Mercedes-Benz-branded urban district. Rather than a traditional branding partnership, it combines the automotive brand's design philosophy into architecture, interiors and lifestyle experiences.

With its first-of-its-kind positioning, globally recognised brand association and prime Dubai location, Mercedes-Benz City is strategically placed within the premium segment, attracting both end-users seeking statement living and investors looking for unique branded assets.